Voice assistants play an important role in everyday life. Whether it’s asking for directions, scheduling a meal, or setting an alarm, so you get up first: Alexa, Google, or Siri are likely to be involved in the process. Unsurprisingly, Samsung wanted a piece of the pie, but is it wasting its time?
Korean company Bixby’s effort was discussed in detail at the company’s 2017 conference. It debuted on the Galaxy S8 and S8+ and looked like it could find a place among the established voice assistants at the time. ,
Unfortunately, it didn’t work that way, and Bixby has become as popular as Microsoft’s Cortana instead. So where exactly did it go wrong? And should Samsung keep trying? let’s take a look.
Android already has a senior assistant
Despite being on the same “side,” Bixby competes with Google Assistant for space in our daily lives, and it’s a battle Samsung isn’t always likely to win. Google Assistant is one of the most functional and fleshed out voice assistants available, as was the case in 2017 when Bixby launched with the Samsung Galaxy S8.
Google Assistant was almost a year old when Bixby was launched and worked seamlessly across multiple devices and across brands. You can use it with your phone, Chromebook, Smart TV, portable device and various smarthome devices. Bixby eventually offered this increased functionality but focused on Samsung products, severely limiting its user base.
Google Assistant is also included automatically on any phone running Android 6.0 or later. Hence, Samsung device users have it right out of the box without any additional steps beyond its default setting.
You can tell that Bixby was trying to show that it has more personality than Google Assistant. Google Assistant has no human name, which makes everything instantly cooler and less user-friendly than Siri or Alexa.
At first glance, Bixby’s name has a lot of “personality,” sounding like some kind of quirky, twisted butler you’ll go on an adventure with. But on the other hand, it can also seem too monotonous when commanded to bark in the presence of other people. “Siri” and “Alexa” aren’t awkward, and “OK, Google” just sounds a little more professional.
Perhaps a bigger issue was Bixby’s struggle with non-standard accents. First impressions are everything, and one of its best features turns off if you first give it a chance, so why don’t you go back to Google Assistant and forget Bixby never did. Present ?
He started off as inferior to his direct competitor and arguably never closed the ground between the two. And for the sake of argument, assuming it was currently just as functional as Google Assistant, why would you change it?
Bixby never got the lap Samsung wanted
Samsung considered Bixby important, so important that there was a dedicated button on the side of the Galaxy S8 and S8+, the company’s flagship devices at the time. The Bixby button could be used to access the camera, take a screenshot, or launch a user’s favorite app, or one of the millions of other things people were more likely to do. Use that Bixby.
Because of the placement of the Bixby button, users may accidentally trigger the wizard. This made it difficult to ignore Bixby, which can magically appear every time you lift your device the wrong way or graze its edge.
In the end, people were either remapping the Bixby button so it was throwing away something useful, or it just disabled the button and left it inactive. If you search for “Bixby” on Google, you’ll see as many articles about disabling or removing it as guides on how to use its features, which isn’t a good sign.
Samsung has also discovered that the Galaxy S10 allows users to remap buttons with this feature by going back to the S9 and S8 series devices. The button has completely disappeared from the Note 10.
Like Google Assistant, Bixby fixed many flaws and has grown ever since. However, second chances are never guaranteed, and those who have tried out the Assistant initially may find that relaunching it is a waste of time. Worse is the reputation. If you refer people to Bixby, it can have negative connotations after its initial reception. You don’t want to be the kid whose parents bought him Go-Bots for Christmas. You don’t want to be part of your group of friends with the K-Mart voice assistant.
Samsung may focus these efforts on the smart home
Bixby always gets regular updates and it seems that Samsung always tries to force its creation on people’s lives. All this effort seems like a waste of resources, especially since there are areas where Samsung can excel and focus better.
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